Series B CyberSaaS ($38M Raised)
Replacing Static SaaS Mockups with a 60fps Compliance Queue Hero
+64% Qualified Demo Bookings
PHASE 01 // CONVERSION BOTTLENECK
Kestrel was burning $42K/mo on LinkedIn ads pointing to a vague dark-mode homepage with static PNG screenshots and a 1.1% demo conversion rate.
PHASE 02 // 48H SPRINT EXECUTION
In three 48-hour sprints, we rebuilt the hero around an interactive SOC-2 control ticker (.tsx), launched a zero-leak /lp/security-roast squeeze page, and unified 3-tier anchor pricing.
PHASE 03 // MEASURED P&L OUTCOME
Demo request conversion climbed from 1.1% to 1.81% (+64%), cutting paid CAC payback by 4.2 months while Kestrel paused billing for 45 days post-launch at $0.
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